Want to REALLY cultivate young wine drinkers
Get a bunch of wine industry people together and they all decry THE major problem in the world today.
(Hint: It’s not war, population displacements, climate change, inflation or the prospect of our republics being replaced by Caesars – or Caesar’s Palaces).
The main problem for the wine world is that young people (Millenials and GenZ) aren’t drinking their fair share of wine!
But here’s what is not being discussed: The main enemy of wine is not the competition from G&Ts.
Alessandro Salvano of "Drink Wine Not Labels" in Italy's Piedmont
The main enemy of wine is its own entrenched wine establishment that has little room for young producers and growers.
I am not a youngster — having joined the Medicare set, but even I see it clearly: The wine world needs disruption. It always has thrived on it, starting before the “Judgment of Paris” nearly 50 years ago.
To explore this and go on a visit with me to the 28-year-old Piedmont producer of “Drink Wine Not Labels,” read my latest Robert Camuto Meets… column at winespectator.com.